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LEGO bricks are one of the world’s most ubiquitous toys. Loved by millions for generations, these colourful interlocking blocks are as iconic as they are fun. They’re simple to use, limited only by a person’s imagination, and are built (pun absolutely intended) to last. As a business leader, I firmly believe there’s a lot to love about – and even more to learn from – LEGO. First and foremost is the product itself. There are few products out there that appeal to such a broad range of people as LEGO. Whether you follow their instructions to the letter or let